Feminine Perspective

Backlinks are one of the most important parts of your SEO campaign. Two important search engines (G and Y) place a huge value on one-way-links to determine rankings. Each backlink to your blog is like a vote and the more votes you have, the higher you will rank. And the quality of links are important too. Google gives more credit to sites that have many quality links pointing to them rather than those sites who have hundreds of low quality links coming in.

The higher the relevance of inbound links, the greater their quality. If your link is coming from a page that is irrelevant, then google looks down on that and could penalize your site. For instance if your link title is “seo tips for beginners” and your link is placed on a page about “homeschooling your kids”…well, there is simply no relevance there. Google knows this and it reflects on your sites rankings.

Some other important factors to consider are things such as the text surrounding your links. Google likes to see relevant content surrounding your link. If your link is placed in the middle of an article that is completely relevant…it is better than a link that is just there with no text surounding it. Both count just fine, but a link with relevant text surrounding it is better. Another thing to consider is how much authority the site linking to you has. Backlinks from web sites that have a higher pagerank are better than backlinks coming from sites that have 0 pagerank. Pagerank sites are considered high quality sites and their links to your site are more valuable.

Reciprocal Linking

One has to be careful if they decide to go ahead with reciprocal linking. This is when you exchange links with another site. You link to them and in return they link back to you. Webmasters do link exchanges in order to boost their site rankings. Google does know about this and some believe those sites engaging in this activity to manipulate the search engines will likely be dealt with in the future. You must also be careful who you link to. If you link to a site taking part in Black Hat reciprocal linking, your site could be punished as well. However, exchanging links with sites that are relevant, authoritive and have very little outbound links is ok.

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